The Hard Rock is one of two new casinos that opened this week in the seaside resort, as residents seek an economic upswing. 'We're excited to extend the Hard Rock brand beyond the Boardwalk and let casino players (play) across the Garden State.' ATLANTIC CITY, NJ - JUNE 29: Patrons gamble inside the Hard Rock Hotel and Casino, previously the Trump Taj Mahal, on Jin Atlantic City, New Jersey. 'Our online gaming team has done an amazing job launching one of the most dynamic online gaming experiences in the industry,' said Matt Harkness, Hard Rock's Atlantic City president. The Hard Rock casino in Atlantic City went live with its internet gambling operation on Tuesday afternoon, five days after its brick-and-mortar casino opened its doors.ĭavid Rebuck, director of the state Division of Gaming Enforcement, told The Associated Press the casino's equipment and systems passed all the necessary tests, and were cleared for full operation as of noon. New Jersey's thriving internet gambling market is expanding. Typo on the Hard Rock Hotel & Casino sign in Atlantic City 00:22